by RightFit Gardens |
Last Updated: March 12, 2021 Learn how to grow and sell microgreens, including how to set up a microgreens farm that requires minimal space at a low cost. With a fast turnaround time, after two weeks from planting, you can harvest and put your profitable crops for sale.
What are the Best Places to Sell Microgreens
If you have a farm at home and want to start growing microgreens for profit margin, check out and consider all the ways you can market your plants. Many different market channels exist, and each has its advantages and disadvantages.
Restaurants
It is an excellent opportunity to start selling microgreens in a city where there are so many restaurants and food establishments. They can use your farm products in their foods like a salad mix. Many restaurants prefer to support local farmers, so purchasing local produce is also better for them than purchasing ingredients from national distributors as it gives them fresher and higher quality microgreens variety.
Organic microgreens are great to sell to restaurants because they will likely order from you on a monthly basis.
Local Markets
Microgreens can be found at local markets, such as farmer markets and grocery stores. Grocery and co-op shops usually rely on the shipment of products from a distance, which isn’t as fresh as what customers want. That’s why delivering microgreens per week in stores will meet this need.
Selling a tray of microgreens at local farmer’s markets is also a good way to gain a foothold in the market. However, competition is intense, and it may be hard to turn a profit if your business is new.
Home Delivery to Clients
When selling microgreens, home delivery is an incredibly profitable part of the market. It is just like delivering to restaurants and cafeterias, but your produce hits individual households if they subscribe to your service. When you have your website, customers can sign up with their email address and pay for their microgreens, and then you deliver them for a couple of weeks.
Getting microgreens delivered to customers is an ideal alternative to restaurants and local markets. However, you will need a good number of customers to earn a good profit by doing this. In addition to being time-consuming, home deliveries can also be costly in some cases.
What is the best way to sell microgreens?
Microgreens can have a lot of potential for a side business. Just make sure you do it correctly. Here’s a guide that’ll help you build a business plan: from setting the price to marketing and fulfilling orders to your customers.
Setting Prices
It is important to bear in mind overhead and labor costs when setting the price of your variety of microgreens. Your startup cost ought to differ based on these factors and your sales channel.
When selling ounces of microgreens in a Farmers Market all day, the costs are high, including the cost of packaging. The same holds for home deliveries. Meanwhile, restaurant deliveries and wholesale orders have low labor and overhead costs.
Adding Value
Selling trays of microgreens is best accomplished by increasing the value of your product. This will help you increase sales, attract more clients, and increase your client’s satisfaction with your service.
Providing samples for your new products and offering information flyers are some of the simplest ways to add value to your microgreen products. You can also include a list of recipes for cooking with your microgreens.
You can also hold microgreens farm tours locally to show your clients what you do.
Best-selling Greens
Before you start selling a type of microgreens, find out which varieties are the most popular. Particularly if you have a small farm, choose a few seeds that the local market will most likely flock to rather than growing and selling all varieties of microgreens.
Radish microgreens is one of the popular microgreen varieties commonly used by home cooks and chefs due to its spicy flavor and low cost. It also comes in different colors like purple and green.
Basil and curly cress are also commonly found in dishes like salads in restaurants. Peas are another popular option because they’re easy to grow and produce lots of pea shoots. The vibrant colors of chard, amaranth, and beet microgreens offer a pop of color to dishes.
Market Niches
If your local market channels become saturated for microgreens, you should consider looking for a niche market.
It is a smart move to conduct market research to determine what other companies are selling if you want to know how to sell microgreens.
Businesses selling microgreens are categorized into three types: those with common varieties, those with unique varieties, and those selling all types.
Microgreens can help boost your business if you are not afraid of competition, but taking advantage of untapped markets can help meet market demands.
Diverse Marketing Strategies
Directly selling to customers at grocery stores, restaurants, and local markets can help your microgreens production grow. However, if you want to know how to sell microgreens as a nice side-hustle, be prepared to take some creative action.
Make investments in co-ops or roadside stands to market your products. Word of mouth sales is also a simple but effective marketing strategy. By creating a website or through social media platforms, you can connect to a broader customer base for your microgreen sales.
Packaging
One of the costs you will incur when selling microgreens is the packaging. If you are selling your produce to restaurants, you can get away with simple plastic bags. Grocers, however, may require more attractive packaging than plastic bags.
If you want something more environmentally friendly, you can choose from paper-based packaging as well as simple plastic bags, trays, and clamshells. You should choose your packaging wisely, as it will eat into your profits.
Extra Tip: A microgreen business can be a great side hustle, but if you want to earn a decent profit, you need to know how to sell microgreens. Don’t forget to do your research before starting on your own.
Understanding Your Customers
You will only succeed in your microgreens business if there are enough customers to buy your products. Research the local market and see if your demographic has the money or is willing to purchase your products. Make sure your area has a great need for microgreens, especially if many restaurants carry them and if demand is high.
Understand what your customer wants and needs. For example, you can note what health-conscious individuals or restaurants like in terms of types of microgreens. It’s vital to develop a relationship with your clients if you a steady customer base.
You can sell microgreens in restaurants, local markets, and home deliveries if you understand how to do it.
